I obsess on ideas, communicating them well, and executing on them with strategic design and technical precision. From concepting, to writing, to leading a team through production, I extract and shape the most meaningful messages to inform and inspire an audience.
Creative briefs, style boards, treatments, and scripts are in my everyday toolbox. I’ve pitched concepts to start-ups, agencies, and Fortune 100 companies. I thrive on absorbing new stories and relaying them in a compelling way to both stakeholders and consumers.
I give equal attention to story, design, and tone for every project. Whether the message is highly technical, aspirational, socially important, or just fun I relish the story discovery process. I understand how color, typography, and composition all inform an audience experience. I am also acutely aware of how music, language choice, and a well placed joke can keep someone engaged.
Of course, making great content is not an individual task. I’m a collaborative leader. I believe that the best ideas and products come from teamwork, discussion and sometimes disagreement. And I know how to initiate, mediate and shape these discussions toward fresh, meaningful creative. I’ve worked with top-notch producers, designers, artists, writers, animators and musicians on teams large and small to produce award-winning work.